Great Moments in Rejected Design: Idlewild

Our designs get thrown out, revised and passed on every day. Some for the better--but not always. The project below is part of our ongoing blog series that digs through the Atelier flat files to share design that would otherwise never see the light of day. Enjoy!

The design process was splintering in two directions: 50's modern to match the hotel's aesthetic or JFK's bird sanctuary past. The client ultimately decided on the later, but we still think the graphic interpretation of the Pei Cobb Freed tower was a pretty great option as well.

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